LAKE LAS VEGAS RESORT

Designed program to launch community's second club, The Club at Lake Las Vegas

Created the new club's (USP's) unique sell propositions.

Developed an innovative program to include the Silver Membership with the sale of each Merchant Builder's new homes.

Negotiated bulk sale of Silver Membership to Merchant Builders including Centex, Woodside, Intrawest and Pardee, of Silver Sports Memberships representing more than $40 Million in Membership Sales in the first year.

Participated in the programming and design of additional club facilities and amenities.

Participated in the development of club activities and programming for Members.

Assisted in the design, development, marketing and sales of The Club at Lake Las Vegas Memberships.