PGA WEST™ - KSL Development Corporation

Repositioned PGA WEST as a Private Country Club Community away from the formerly established PGA WEST Resort position with: Six Courses, One Membership.

Created and executed the PGA WEST real estate and community advertising program: Six Courses, One Membership in 2000 that highlights the Unique Selling Position (USP) and competitive edge of PGA WEST.

Created and managed the PGA WEST Master Marketing Program working with 12 Merchant Builders selling 225 new homes in FY 2000 for over $120,000,000 of sales revenue.

Turned around KSL new home fairway product at PGA WEST, selling out 180 new homes within the first 15 months.

Participated in the design, development, marketing and sales of PGA WEST club memberships. Increased the Membership Deposit from $45,000 to $100,000 each during this period.

Increased PGA WEST model home traffic to over 8,000 visitors in 2001.

Assisted in selling the KSL/PGA WEST home sites to Merchant Builders from 1997 to 2000.

Created a PGA WEST VIP Package, which was a resort FIT golf package to generate real estate prospects as well as hotel and golf revenue.