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La Quinta Resort Homes - KSL Development Corporation
Participated in the concept and design process of the La Quinta
Resort Homes as a fee simple, single family resort/residential product.
These homes were designed with luxury lockout master bedrooms and suites.
Managed the sales and marketing of the La Quinta Resort Homes,
reaching over
$500 per square foot when the top prices at the competing communities
were $300 per square foot.
Created and implemented an innovative product pricing and product sales
strategy that increased home sales price by approximately 40% and total
sales volume more than 100%, within 12 months.
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