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Consulting
The Wiles Group is a strong proponent of the proven benefit of including
the sales and marketing functions, from the onset, in the envisioning,
master planning and strategic planning processes. Further, the firm
understands that the planning, sales, and marketing programs must be
reviewed and updated on a frequent and continuing basis
in the development process to meet rapidly
changing market conditions as the community and competitive set evolve.
TWG addresses complex community and resort strategic planning,
development and sales and
marketing issues with an experienced and disciplined approach.
TWG methodology identifies and defines both the strategic and tactical
problem areas and coordinates a total solution to meet market realities.
The Wiles Group team has served as a principal participant in the initial conception,
development and introduction of new residential and resort country
club communities. In addition, they have contributed to the successful
re-positioning and re-launch of numerous existing resort and private
country club communities employing a proven, disciplined strategic
approach.
With this depth of experience, TWG brings not only their own
professional commitment to each engagement, but they also maintain close
strategic relationships with other leading consulting firms, should the
developer require additional specialized professional services.
It is The Wiles Group mission to fully support the on-site development
company staff by keeping them informed and focused on market conditions,
the competition and the target audience, while leading the team to
innovative solutions for critical issues.
The Consultant Services can be selected on a stand-alone engagement or
bundled with the other services of The Wiles Group. Consultant Services
are available on a daily, monthly, annual or project fee basis.
Planning
- Community/Resort Envisioning
- Community Themes
- Strategic/Master Planning
- Community Amenities
- Club and Membership Programs
- Product Planning
- Strategic Community Development Audit
Development
- Land Planning
- Home Site Product Development
- Residential Product Development
- Staffing/Organization
- Development Operations
Marketing
- Marketing Program Audit
- Product Positioning
- Product Branding
- Product Pricing
- Membership Pricing
- Community Marketing Plan
- Community Advertising Plan
- Marketing and Advertising Budgeting
- Community Public Relations Plan
- Community Affairs Plan
- Merchant Builder Program
- Lead Generation
- E-Marketing/Web Site Development
- On-Site Prospect Tracking System Development
- Prospect Database/Follow-up System (CRM)
- Sales/Information Center Design
- Leasing/Resort Rental Program Development
- Golf Package Programs
Research
- Consumer Research
- Market Research
- Competitive Product/Community Research
- Competitive and Client Shopping
- Brand Audit
Sales
- Sales Program Audit
- Sales Process Review
- Sales Traffic Generation
- Closing Ratio
- Sales Budget
- Sales Compensation Program
- Residential Product Pricing/Release Strategy
- Design Center Management
- Brokerage Sales Management
- Broker Referral Sales Program
- Owner Referral Sales Program
- State Registration/DRE Process
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