©John & Jeannine Henebry

Advertising

The Wiles Group offers innovative, accountable and targeted advertising and marketing solutions for the Residential, Resort, Club and Community Development industry.

Mr. Wiles has a broad experience of working with world-class advertising and marketing professionals on a national and international basis. He has developed comprehensive and integrated direct response advertising and marketing programs at many of the most successful real estate and resort driven communities in the nation. He has also managed award winning advertising agencies with annual billings of up to $30,000,000.

Michael Wiles will be personally involved in the evaluation and/or execution of all advertising and marketing services.

The Wiles Group can assist the developer with the advertising and marketing function in several different ways.

Advertising Service Options:

1. Consultant/Advertising Audit - Working with the developer's marketing staff and the incumbent Advertising Agency on a consulting basis to evaluate and enhance the effectiveness and efficiency of the current program with a thorough advertising and marketing audit.
2. Consultant/Agency Review - Assist the developer as a consultant by coordinating an Advertising Agency review, whereby the developer selects a new Advertising Agency.
3. Engagement/Advertising Service - Employing The Wiles Group resources as the agency of record for the developer supplying all Advertising Services.

In addition, the Consulting Services of TWG can be integrated into this continuing process as a strategic planning service to the developer with the assignment of the Advertising Services to The Wiles Group.

Currently, The Wiles Group has full service affiliated advertising agencies in Palm Desert and San Francisco, California and Miami, Florida. Each agency is recognized for producing results oriented advertising campaigns in traditional and new media technologies. TWG is committed to the creation of cutting edge advertising that is on time, on target and on budget that delivers the greatest ROI to the developer.

Consultant/Advertising Services

• Advertising Program Audit
• Coordinate Advertising Agency Review Process
• Strategic/Tactical Planning
• Community & Product Positioning
• Branding

Engagement/Advertising Services

• Comprehensive Creative Development/Production
  • Newspaper Advertising
  • Magazine Advertising
  • Television Advertising
  • Radio Advertising
  • Outdoor Advertising
  • Video/Film Production/Streaming Video
  • Collateral Brochures
• Web Site Development
• Internet Marketing Programs
• Media Planning/Media Buying
• Direct Mail/Lead Generation Programs
• Fulfillment/Follow Up Program Strategy
• Database Marketing Programs
• Sales/Information Center Design
• State Registration/DRE Process
• Public Relations Coordination